City Branding: Theory and Cases by K. Dinnie
City Branding: Theory and Cases by K. Dinnie PDF, ePub eBook D0wnl0ad
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.From reader reviews:
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